Reputation of the politician elimination of sensitive information
About the project
To eliminate negative content from TOP-20 search results, with subsequent replacement with positive and neutral messages.
The project involved work with more than 40 queries.
Till the end of the project, TOP-20 search results for all 40 queries were fully replaced with articles created as part of the project. The articles fully diverted the negative message into another direction.
As a result, users searching for queries connected to offshores of the client landed on the pages with articles, containing absolutely different information (from contradictions to completely unrelated topics).
- Creation of numerous articles by professional journalists.
- Publishing on the authoritative, popular news media.
- Promotion of the articles in organic search results.
- Rank tracking for articles and tracking the drop of positions for negative mentions.
- Articles reinforcement via mentions in social media, forums, blogs.