Reputation of the politician elimination of sensitive information

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Objective

To eliminate negative content from TOP-20 search results, with subsequent replacement with positive and neutral messages.

The project involved work with more than 40 queries.

Results

Till the end of the project, TOP-20 search results for all 40 queries were fully replaced with articles created as part of the project. The articles fully diverted the negative message into another direction.

As a result, users searching for queries connected to offshores of the client landed on the pages with articles, containing absolutely different information (from contradictions to completely unrelated topics).